Miradas en el Diseño (Eyes on Design)—Indeed! Films about Women in Design Are Capturing the Audience's Eyes

🎞 A month into #Miradaseneldiseño, the film series I programmed for Fundación Proa, I am surprised at how much I am enjoying going to work on a Sunday 😅.

The Vibe Is Right

🍿 From the very first screening, the auditorium has been filled with energy. It’s the audience’s genuine curiosity and openness that enrich the experience: from art enthusiasts to architects and students, everyone is there to learn, share and celebrate Design. What has touched me the most is how much they engage—when the screenings end, no one rushes to leave. They stay, they ask questions, they come up to me to share their appreciation for showcasing such rare films/stories.

The Power of Film Curation

📽 Indeed, part of the cycle’s impact lies precisely in how rare these films are: many had never hit the big screen and are not readily available on streaming platforms. This exclusive dimension isn't snobbery: it's about providing Access to narratives that the mass market doesn't prioritize. I have always been of the belief that audiences are clever, and the fact that they have noticed and valued this only proves it.

And then there are the filmmakers 🤍. I had the absolute pleasure of talking with Isabel Bernadette Brammer about her film Grethe Meyer – Queen of Danish Design and with Muse's Francesca Molteni about Green over Gray, her documentary on the Argentine architect Emilio Ambasz. Though brief, the talks offered great insight into both the subjects and behind-the-scenes data that enriched the screenings. A true delight.

From Curating to Hosting—One Month In

👥 After this first month, Miradas en el Diseño has become more than a film series. It’s a weekly meeting point for professionals, students, and curious minds who come to discover the stories behind what shapes our everyday lives. Seeing how the stories of Anni Albers, Eva Zeisel, Lina Bo Bardi, or Grethe Meyer resonate with a contemporary audience reaffirms that curatorial work matters—especially when it builds bridges between eras, geographies, and sensibilities.

👩‍🎨 July awaits with figures like Charles and Ray Eames, Eileen Gray, and Clarice Cliff. I can’t wait to see what happens when the lights come on and we begin to talk 💬.